Our story
Born in the heart of Siberia, at the crossroads of Europe and Asia, Mashka inherited the region’s unique ability to balance the high sophistication of European traditions with the mystical complexity of the East. Her jewelry represents the fusion of two worlds in a vivid celebration of the pure colors and untouched beauty. Mashka Jewelry is hand-crafted in San Francisco from domestic and imported semi-precious stones and metals. With chic, feminine designs and timeless appeal, this jewelry will have a permanent place in your jewelry box.
Mashka Zelichenok began her career in jewelry after moving to New York City from Siberia almost 20 years ago. Her original plan to pursue a dream as a singer and musician changed when she discovered her passion for jewelry. Working in retail management, buying and merchandising for 12 years, Mashka eventually started making jewelry herself. When her designs amassed attention by colleagues in the industry, she set out to pursue jewelry full-time.
“It didn't take long for me to realize that making jewelry made me incredibly happy,” says Mashka. “Since I worked at the store where I sold the jewelry, I had a chance to observe how people chose it. It gave me incredible joy to realize that somebody thought something I made was special enough to give as a birthday present to a person they loved or that my work made somebody feel better after a bad day.”
Nature and visual culture stimulate Mashka creatively when fabricating designs. She's captivated by elements found in Peruvian textiles, African Kubas, Japanese woodblock prints and Moorish architecture. She loves the decorative style of art nouveau because of its relationship to nature, which is prevalent in her technique. Mashka often transforms organic textures into elegant ornaments, reconstructing materials like twigs and lily pads into talismans with charm.
Today, Mashka Jewelry can be purchased at two self-owned storefronts in San Francisco, as well as one on Cannery Row in Monterey. Wholesale relationships with small boutiques and yearly trade shows allow her work to travel across the country. Additionally, the Mashka Jewelry online store features a collection of items available to be shipped domestically and internationally straight from her studio.
Mashka Zelichenok began her career in jewelry after moving to New York City from Siberia almost 20 years ago. Her original plan to pursue a dream as a singer and musician changed when she discovered her passion for jewelry. Working in retail management, buying and merchandising for 12 years, Mashka eventually started making jewelry herself. When her designs amassed attention by colleagues in the industry, she set out to pursue jewelry full-time.
“It didn't take long for me to realize that making jewelry made me incredibly happy,” says Mashka. “Since I worked at the store where I sold the jewelry, I had a chance to observe how people chose it. It gave me incredible joy to realize that somebody thought something I made was special enough to give as a birthday present to a person they loved or that my work made somebody feel better after a bad day.”
Nature and visual culture stimulate Mashka creatively when fabricating designs. She's captivated by elements found in Peruvian textiles, African Kubas, Japanese woodblock prints and Moorish architecture. She loves the decorative style of art nouveau because of its relationship to nature, which is prevalent in her technique. Mashka often transforms organic textures into elegant ornaments, reconstructing materials like twigs and lily pads into talismans with charm.
Today, Mashka Jewelry can be purchased at two self-owned storefronts in San Francisco, as well as one on Cannery Row in Monterey. Wholesale relationships with small boutiques and yearly trade shows allow her work to travel across the country. Additionally, the Mashka Jewelry online store features a collection of items available to be shipped domestically and internationally straight from her studio.